SEO Rankings

Search engines use an Algorithm to determine which results best match the queries entered by search engine users. An algorithm is a mathematical, step by step process designed to find the most pertinent data. The results of this process are then sorted into pages starting with the most relevant entries at the top.
Current research has revealed that 70% of internet users only click on the top 3 search engine results, which explains how important it is for businesses to achieve top search engine rankings.
Most internet users rely heavily on search engines to find information on services or products. If your website is not found by the major search engines, then you are most likely missing out on a great deal of potential business. Lack of web visibility is the number one reason why most internet ventures fail.
Positioning is critical. At SearchPro Systems, our primary goal is to position you where the market is. Secondly, we want to position you so that you gain a substantial edge over your competitors.
Beware, there are some SEO companies that rely on “Black Hat” SEO to increase the popularity of their clients’ websites. One Black Hat method of SEO relies on hidden text and/or link farming to give the appearance of the popularity. “Black Hat” SEO is not practiced by most legitimate SEO Companies, as sites that use these techniques are commonly penalized by the search engines.
Search engines have gone to great lengths to halt the use of unethical techniques, including introducing a new set of criteria to ensure the validity of site listings. Complex Ranking Algorithms have made it much more difficult for webmasters to cheat the search engines.
At SearchPro Sytems, integrity is of utmost importance. We never use Black Hat or other under-handed SEO techniques. Rather, we combine traditionally successful techniques with the latest technologies to bring your company to the top of the search engine rankings.
Current research reports that major search engines use over 200 different factors to establish site ranking. SEOmoz.org, considered to be a leader in SEO information gathering, drew upon the knowledge of 37 subject matter experts in organic search engine optimization to try to indentify the factors that encompass Google’s ranking algorithm (the method in which the search engine orders results). These factors are considered to be the standard practices in SearchPro Systems’ SEO programs.
The top ten factors were:

• Keyword use in title tags
• Anchor text of inbound Links
• Global popularity of the site
• Age of the site
• Link popularity within the site’s internal link structure
• Topical relevance of Inbound links to site
• Link popularity of the site in its topical community
• Keyword use in body text
• Global popularity of Linking Site
• Topical relationship of Linking Page